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Russian Men Turn to Service of Romance Consultant

Published: February 13, 2013 (Issue # 1746)



  • One of the services offered to men wishing to sweep their beloved off their feet is a Cinderella-style horse and carriage.
    Photo: APOTEO SURPISE

Russian men are among those eagerly making use of the services of a French entrepreneur offering a helping hand in making unforgettable romantic gestures.

Proposing marriage from outer space or declaring your love with a shower of 1,000 red roses falling onto the deck of a yacht during a romantic cruise in Paris are just a couple of the ways that French company ApateoSurprise can help men to surprise their sweethearts on Valentine’s Day, and Russians are among the most active users of these services.

“Russians can really do amazing things when they are in love!” said Nicolas Garreau, the founder of ApoteoSurprise.

“They usually choose a private dinner cruise on the Seine, with 1,000 red roses suddenly falling from the sky when the yacht stops at the Pont des Arts, the most romantic bridge in Paris,” he said.

“Russians are also fond of a scenario that includes hundreds of candles spelling out a special message of love in the air as they arrive at a magical French abbey by chauffer-driven car. Another popular scenario is a candlelit dinner at a castle with a private fireworks display that includes a giant red heart suddenly blazing forth,” he said.

Unsurprisingly, such bold demonstrations of emotion come at a price. A dove delivering a declaration of love to a hotel costs 390 euros ($521), while for about 16,000 euros ($21,395), lovelorn romantics can splash out on a giant white heart written in the sky above Paris by small aircraft.

Although less inventive — or less prosperous — men may consider their more traditional proposals unforgettable, 80 percent of women say that they are disappointed with the way their lovers choose to propose, according to information from ApateoSurprise, whose mission is to ensure that their methods will be anything but disappointing.

“Since 2006, when I launched my agency, I’ve planned about 1,000 romantic surprises and marriage proposals, and I would say that the most popular package among clients is a one-hour limousine tour with champagne and chocolate,” said Garreau.

“The limo stops at the Eiffel Tower, the tower sparkles, and all of a sudden, a personalized message appears on a giant ultra-bright LED screen. Women cry almost every time. And of course the message can be displayed in Russian,” he added.

Women rarely know beforehand that their other half has called on the services of a Parisian expert in romance. But Garreau does not usually interfere in the process, or even help the client in choosing a fitting scenario. He believes that the client knows which form of expression suits their particular situation best.

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ALL ABOUT TOWN

Sunday, Nov. 23


Get in the holiday spirit at today’s Winter Bazzar at the Astoria Hotel. Featuring gifts from around the world such as French eclairs, Dutch cheeses and Indian jewelry, the annual event organized by the International Women’s Club will feature 18 international stands and raise money for charity through the sales of a diversity of products that further illustrate the city’s international connections.



Monday, Nov. 24


Dr. Axel Schulte, Department Head at Fraunhofer Institute for Material Flow and Logistics in Dortmund, Germany, is the featured speaker at the SPIBA Industrial Committee lecture on “The Fourth Industrial Revolution: Digitalization of the Supply Chain.” The event begins at 4 p.m. at the Graduate School of Management at 3 Volkohvsky Pereulok and registration is required by Nov. 21 either by emailing office@spiba.ru or calling 325 9091.



Tuesday, Nov. 25


Tag along with AmCham during their “Industrial St. Petersburg” Tour program today. This incarnation of the ongoing series will visit Philip Morris Izhora and include an Environmental Health and Safety Committee meeting.


Find out how to expand your business east during the “Business With China” forum beginning today and concluding tomorrow at the Lenexpo convention center. The largest Russian forum dedicated to business with the Asian giant, topics that will be discussed include logistics, customs clearance, trade financing and many more.



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